SEARCH. STREAM. SAVE

Jun 28, 2021 | Uncategorized

Should Your Business Live Stream In 2021?

Should Your Business Live Stream In 2021?

92% of marketers who use video see it as an important part of their strategies, which is an increase from last year’s 91% or 2018’s 85%. 99% of marketers who use video say they will continue to do so, even though 92% would agree that the competition — and the noise it creates — is getting stronger.

Still, video manages to yield results for the people who are using it. 94% of marketers believe video content was useful for explaining a product or service. 87% said video content helped them drive traffic to a website, and 83% said video supported lead generation. Interestingly, 43% of marketers said video content contributed to the reduction of support calls. Still, video manages to yield results for the people who are using it. 94% of marketers believe video content was useful for explaining a product or service. 87% said video content helped them drive traffic to a website, and 83% said video supported lead generation. Interestingly, 43% of marketers said video content contributed to the reduction of support calls.

The video streaming market is huge, and it’s only getting bigger. It’s forecast to grow at a compound annual growth rate of 20.4% during the coming six years, reaching a size of $184.3 billion by 2027. It’s not marketing that will drive the growth of the streaming market either, it’s business implementation, training and education. Live video streaming has several key benefits that make it appealing to new entrants. Four out of five marketers who already use video content for their businesses also probably already have a good foundation of technical knowledge that will help them start live video streaming. But live video is appealing even to the one remaining marketer out of five who hasn’t yet tried video marketing, because: The learning curve for using live streaming isn’t too steep — consumer-friendly solutions offer great ease of use. The hardware is inexpensive and readily available, with only a smartphone being enough to start streaming. Everyone has access to communication channels, as every major social network now offers a live streaming service. There is a relatively low level of expectation when it comes to production value, as opposed to video-on demand content. 

 

Sourced by: https://restream.io/blog/why-should-your-business-live-stream-video/

 

Want to list your business and stream live?

Get Started

Download the Mobile App For FREE!

Download the FREE LIVLIVE Mobile app now to search, stream and save!

Join the LIVLIVE Newsletter